Four questions worth answering by Seth Godin

I'm a huge fan of Seth Godin. He has such a clear vision about business. I follow his blog since 2008 and never get bored. For me the most essencial question to answer when you are starting a new business is the forth. Hope it's useful for you: Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants...) What is the story he told himself (about the world, about his situation, about his perceptions) before he met you? How do you encounter him in a way that he trusts the story you tell him about what you have to offer? What change are you trying to make in him, his life, or his story? Start with this before you spend time on tactics, technology or scalability. ____ Youy can check his blog here.