A Book about Public Relations

Today i found an interesting book about Public Relations. In Portugal, where i studied, Public Relations is perceived as the "ugly duckling" of the marketing techniques. To those who wants to know what public relations is about:  Grow Your Brand  Heighten Demand of Your Product or Service  Expand Your Customer Pool  Establish Trust for the Company and its Products  Form a Position of Leadership for the Company  Change the Way Your Product is Perceived  Generate Awareness for Your Products or Services  Improve Employee Moral and Draw Top Quality Talent to Your Company  Enhance the Perceived Value of Your Company  Make Socially Responsible a Key Characteristic of Your Company Here you can download the free e-book about PR.